ColorForward™ is the annual color forecasting guide for the plastics industry created by Avient’s ColorWorks™ team. It presents four global trend stories that capture the emotions expected to influence consumers’ responses to color over the next few years. The result is a unique package of inspirational materials, including 20 aesthetics, to help plastic product designers and marketing professionals make more informed color choices for new products and packaging. ColorForward 2024, the 18th edition of Avient’s trend and color guide, identified the following global trend stories.
Contact us to learn more about each trend story's color and effect palettes!