2026 Avient Automotive Solutions

Color & Additives for Automotive Plastics

Are you designing the next generation of vehicles and looking for ways to increase the appeal and sustainability of plastic parts? We invite you to discover our polymer colorants and additives specially formulated for plastics and textiles used in automotive interiors and exterior trimming.

From supporting CO₂ reduction with chemical foaming agents to creating on-trend aesthetics with molded-in-color technologies and aiding in the coloration of recycled materials, our portfolio of polymer colorants and additives can help you overcome the latest automotive design challenges. Check out more details about our solutions below.

Molded-in-Color

Molded-in-Color Aesthetics

Achieve astonishing colors and effects from brilliant metallic colors to natural wood grain, speckles, granite or camouflage effects with OnColor™ FX™ Special Effect Colorants
Combine custom colors and performance-enhancing additives in a single formulation with Smartbatch™ Combination Colorants & Additives
Make more informed color choices for new products with our annual color prognosticating service for the plastic industry ColorForward™ Color Forecasting Tool
Give your automotive textiles deep and vibrant hues with Renol™ Fiber Colorants specially formulated for the spin-dyeing (dope-dyeing) of polyester and polyamide fibers

Coloration of Recycled Polymers

Efficient Coloration of Recycled Polymers

Accelerate the time-to-launch of plastic parts made of recycled materials with our PCR Color Prediction Service, a digital service that provides fast and reliable checks of the color in different grades of PCR resins
Explore real-world recycling in our testing and evaluation facility CycleWorks™ Innovation Center For Plastic Recycling located in Italy

Premium Appearance and Lightweighting

Reduce structural part weight and improve vehicle efficiency with our range of Hydrocerol™ Chemical Foaming Agents
Protect vehicle interiors from daily wear and tear and increase their service life with Cesa™ Scratch and Mar Resistance Additives
Eliminate electric charges and maintain good product appearance for longer with Cesa™ Stat Antistatic Additives

Discover our Digital Color Prediction Service

Avient’s Color Prediction Service illustrates the color possibilities or limitations of certain types of PCR to help simplify the overall decision-making process for brand owners and technical colorists. The service is currently available for rPET and recycled polyolefins.

Efficiently Reduce Vehicle Weight

The combination of Hydrocerol™ Chemical Foaming Agents, which have successfully been used for many years to reduce the weight of structural parts, with our Foaming Prediction Service to predict foaming behavior and weight reduction possibilities helps to optimize foaming projects and efficiently increase the sustainability of vehicles.

Connect with a product expert today

Whether it's design and aesthetics or functional components that need to perform, we'd love to help you with your automotive material challenges.

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