Avient ColorWorks™ experts predict Covid-19 pandemic will continue to influence consumer color preferences even into 2022. As it has every year, ColorForward 2022 presents stories associated with four societal trends that can be expected to influence consumers consciously or unconsciously in the next few years. Then, for each trend theme, there is a palette of five colors that people can be expected to respond to. The four stories are:
How the colors of ColorForward 2022 can be applied to products and packaging represents a "New Aesthetic." With the help of ColorForward team members, you'll gain a better understanding of how consumer emotions are shaped by the complex world around them and how those emotions influence their preferences and the choices they make in day-to-day life. That understanding, in turn, helps you, as a designer or brand owner, to use your own creativity to harness the power of color and other visual cues to help your products stand out in the marketplace.