Color Trend Predictions for 2022

ColorForward™ Delivers Invaluable Insights for Product/Packaging Developers

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Avient ColorForward™ Experts Predict Pandemic Likely to Influence Color Preferences Even in 2022

Avient ColorWorks™ experts predict Covid-19 pandemic will continue to influence consumer color preferences even into 2022. As it has every year, ColorForward 2022 presents stories associated with four societal trends that can be expected to influence consumers consciously or unconsciously in the next few years. Then, for each trend theme, there is a palette of five colors that people can be expected to respond to. The four stories are:

  • Imago … Colors tend toward yellow and reflect the new duality Covid-19 has created. On the one hand, people are isolated but on the other we’re learning new ways to communicate. 
  • Glowcalization … Growing interest in national self-sufficiency and even self-interest is represented by a hydroponic green and other colors and effects that mirror the positive and negative aspects of this trend. 
  • Care on Demand … Healthcare around the world is not only a hugely important issue but is also a field that is changing dramatically and very quickly. Colors for this story evince the strain the pandemic is putting on existing systems and modern technologies that may offer answers in the future. 
  • New Work City … the way people work may have been unalterably changed by Covid-19. This palette includes warmer hues that suggest trust, flexibility, freedom and adaptability, but also feelings of safety, security and happiness wherever and whenever one works.

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ColorForward 2022

Experience the New Aesthetic

How the colors of ColorForward 2022 can be applied to products and packaging represents a "New Aesthetic." With the help of ColorForward team members, you'll gain a better understanding of how consumer emotions are shaped by the complex world around them and how those emotions influence their preferences and the choices they make in day-to-day life. That understanding, in turn, helps you, as a designer or brand owner, to use your own creativity to harness the power of color and other visual cues to help your products stand out in the marketplace.

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ColorForward 2022

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