TRENDWATCH™
MATERIALS MATTER FOR ADVENTURE SPORTS
It’s a pulse-quickening time for manufacturers who serve today’s adventurers. Working closely with material suppliers to advance product design can make the difference between success and disaster. In this eBook, we’ll explore the evolving marketplace and a few more specific trends that can impact your product development and material choices.
GET READY TO JUMP INTO THE ACTION
Influencing consumers who pursue the thrills and exhilaration of adventure sports are several significant trends, which present great opportunities for brands who can capitalize on them and dare to explore their uncharted territory. For companies willing to take this leap, informed material selection is essential.
Download the eBook to learn:
- Ways to remove weight without compromising on performance
- How material selection affects the user experience
- Why brands need to make and deliver on performance promises
- Which materials can help to take advantage of new design trends
